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Content, strategy and creating value in a digital world

Using video to sell your destination #1

Great news that the 2016 Olympics are heading to Rio, and if you want a flovour of what it may be like, take a look at the official video for the Rio bid

As destination videos go, I think it’s a real stunner. Apart from the stunning visuals, I just love the use of ambient sound – a great way to showcase the spirit of the place, and to set it apart from your avaergae destination video.

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Google’s first TV ad – what do you think?

Take a look at Google’s first ever TV ad – made by a team at Google Japan initially for Youtube, but now to be showcased on TV.

A couple of things make this very interesting:  from a strategic point of view, google is tacitly admitting defeat in the browser war by taking its message offline and onto TV.

From a planning and creative execution point of view, fun to see how they’ve positioned themselves as uncomplicated, fun and easy to use (effectively child’s play).

And in a recession, the stylistic folksy references are surely no accident either.

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