Content, strategy and creating value in a digital world

Mobile Facebook and Twitter usage rockets

New figures out from comscore today confirm what most of us already knew – smartphone usage is growing, and that in turn is driving users away from PC internet, and onto the mobile web.

That said, the rate of growth really is quite something…

The survey found that over 30 percent of smartphone users accessed social networking sites via their mobile browser last month – that’s up by almost a third on the same period last year.

This comes on the back of Facebook’s announcement last year that 100m of their 400m users regularly access the site via their mobile phones.

It stands to reason that social media should be driving mobile internet usage, since they are all about communicating and connecting with friends – a utility already engrained in mobile use.

What’s going to be interesting is to see how much those services start to ramp up their offering in location-based services – utilising the unique strengths of mobile over PC.


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