Content, strategy and creating value in a digital world

Guardian Zeitgeist – reflecting reader behaviour

I’m Loving the Guardian’s new community feature, called Zeitgeist.

It reflects trending news, topics and articles from the site in a much more complex way than simple pageviews.

The infographic could probably be dialed up to make the feedback a bit richer, but I love the concept and the logic behind it, which you can read about here.

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