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Content, strategy and creating value in a digital world

Apple – Big in all the right places

Say what you like about Apple fanboys, they do like to spend money.

This survey reveals that Apple now hoovers up almost half of all mobile market profits. Not bad for a company with just 3 percent of the total market.

Just goes to show that arguably the most powerful thing that Apple have developed is not a piece of industrial design or even a zippy interface, it’s a killer payment method that allows users to buy seamlessly from their mobiles, without even having to give their card details.

It’s simple, trustworthy, and seamless across multiple channels.

And it’s that which is the biggest challenge to the chasing pack…

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Welcome to the future of mobile advertising

Very interesting roundup from Mobilecrunch on the latest Apple roadshow, including the announcement about Apple’s new iAd platform.

In essence, in-app ads, but ads with really rich interactivity, and with access to all sorts of scary things like the phone’s location, accelerometer and more.

It’s worth reading this, quoated verbatim from here – http://www.mobilecrunch.com/2010/04/08/everything-you-need-to-know-about-iphone-os-4-0/

“In Steve’s words, somewhat paraphrased: ‘Developers [of free apps] need to find a way to start making their money. A lot of developers turn to advertising – and we think these current advertisements really suck. If you look at advertisements on a phone, it’s not like on a desktop. On a desktop, its about search. On mobile, search hasnt happened. People aren’t searching on their phones. People are spending their time in apps. The average user spends over 30 minutes using apps on their phone. If we said we wanted to put an ad up every 3 minutes, that’d be 10 ads per device per day — about the same as a TV show. We’re going to soon have 100m devices. That’s a billion ad opportunities per day! “This is a pretty serious opportunity, and it’s an incredible demographic. But we want to do more than that. We want to change the quality of the advertising. We’re all familiar with interactive ads on the web. They’re interactive, but they’re not capable of delivering emotion. We have figured out how to do interactive and video content without ever taking you out of the app.”

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