Content, strategy and creating value in a digital world

Apple – Big in all the right places

Say what you like about Apple fanboys, they do like to spend money.

This survey reveals that Apple now hoovers up almost half of all mobile market profits. Not bad for a company with just 3 percent of the total market.

Just goes to show that arguably the most powerful thing that Apple have developed is not a piece of industrial design or even a zippy interface, it’s a killer payment method that allows users to buy seamlessly from their mobiles, without even having to give their card details.

It’s simple, trustworthy, and seamless across multiple channels.

And it’s that which is the biggest challenge to the chasing pack…


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