Content, strategy and creating value in a digital world

Dude, where’s my Ford?

Ford have unveiled an app that answers the classic slacker question, at least for drivers of their new Electric Focus.

Annoucned at CES today, the MyFord Mobile App has a load of features designed to get around some of the problems that drivers of electric cars will face.

Problems like: “Where’s the nearest charging station?” and “Do I have enough charge to get there?”

And they can all be answered without even getting into the car.

The app allows owners to connect to car, check on charge levels and, using location – plan their trip to ensure they have enough juice left in the battery to get them to their next charge point.

Key features of the app include:

  • Find current and projected state of charge information, including estimated range and the amount of charge time necessary for additional distances
  • The ability to program vehicle charging, allowing the car to start charging immediately or when electricity prices are lowest
  • Locate charging stations and get the destination sent to the vehicle
  • Know if the vehicle can reach a specific charge station from its current location with the current charge level
  • Create a journey with multiple stops, and determine the likelihood that the car has adequate charge for the full journey
  • Receive alerts if the vehicle isn’t charging when it’s scheduled to, or if charging stops unexpectedly due to a power outage, plug removal or other event
  • Receive alerts during recharge when the vehicle has reached a particular preset charge level or has the ability to reach a particular destination
  • Engage remote vehicle preconditioning, using grid power to heat or cool the battery and vehicle interior
  • Remotely lock/unlock doors
  • Download performance and system data
  • Receive various achievements for driving and ownership milestones that can then be posted to your Facebook or Twitter account
  • Fun ways of understanding your driver behaviour, with ratings from ‘Zen’ to ‘zippy’
  • Receive information personalized to the driver, depending on which key the driver used

But my favourite feature has to be:  “Find the car by creating a route from a mobile phone to the vehicle”

At last, no more wandering around the carpark…


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