Unscrambled

Icon

Content, strategy and creating value in a digital world

Contextual discovery – the new search

Interesting concept floated by Google’s Marissa Mayer at Le Web last week: contextual discovery. That’s the ability to get results without actually searching.

Location services, accessed through mobile devices are increasingly serving relevant information to users, without them needing to explicitly search for it.

Image-based searching too, on services such as google goggles is another means of contextual discovery.

It’s all part of the way that the cloud is becoming layered over and through our physical environment.

On top of this, new interfaces are creating new ways of organising, categorising and accessing the information contained in the cloud.

It’s all leading to what I like to call “relevant reality” – a world in which connected devices add real value to our daily lives

Advertisements

Filed under: Uncategorized,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

December 2010
M T W T F S S
« Nov   Jan »
 12345
6789101112
13141516171819
20212223242526
2728293031  
%d bloggers like this: