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Content, strategy and creating value in a digital world

Mobile doesn’t have to mean phones

Just to demonstrate that doing mobile doesn’t have to mean targeting phones – Arsenal football club has developed a mobile app for spectators at Emirates Stadium – accessible through Sony PSP.

The Arsenal TV Matchday+ application gives fans access to a range of viewing options, including live action, video and slow-motion replays from selected camera angles, team sheets, player profiles, match stats and interactive options, such as voting for the Man of the Match.

Content is delivered wirelessly to anyone within the Emirates stadium.

It’s a nice piece of work, since your average Arsenal matchday punter falls squarely into the demographic of PSP owners. They probably play football games on the console too…

And it’s a great example of the power of context – mobile content isn’t just about a different platform, it’s about a different context. Where and when the content it is being accessed is arguably more important than how. In this case, it’s a live event, where time-and event-specific content and interactivity really enriches the live user experience.

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