October 5, 2009 • 9:32 am
Great news that the 2016 Olympics are heading to Rio, and if you want a flovour of what it may be like, take a look at the official video for the Rio bid
As destination videos go, I think it’s a real stunner. Apart from the stunning visuals, I just love the use of ambient sound – a great way to showcase the spirit of the place, and to set it apart from your avaergae destination video.
Filed under: Uncategorized, video
Take a look at Google’s first ever TV ad – made by a team at Google Japan initially for Youtube, but now to be showcased on TV.
A couple of things make this very interesting: from a strategic point of view, google is tacitly admitting defeat in the browser war by taking its message offline and onto TV.
From a planning and creative execution point of view, fun to see how they’ve positioned themselves as uncomplicated, fun and easy to use (effectively child’s play).
And in a recession, the stylistic folksy references are surely no accident either.
Filed under: Uncategorized, advertising, google, marketing, television, video