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Content, strategy and creating value in a digital world

Using video to sell your destination #1

Great news that the 2016 Olympics are heading to Rio, and if you want a flovour of what it may be like, take a look at the official video for the Rio bid

As destination videos go, I think it’s a real stunner. Apart from the stunning visuals, I just love the use of ambient sound – a great way to showcase the spirit of the place, and to set it apart from your avaergae destination video.

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October 2009
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